Possible end of Ivory soap.

Proctor & Gamble, the manufacturer of Ivory, has noticed a steady decline in sale of this line. They are spending their advertising money on more profitable products like perfumed soaps and liquid soap. Today the news has reported that Ivory may be taken off the market. So, what are we going to do for our enema solution?

Considering all of the other things that people use, I suspect we will not miss it for very long before we find something else.

hankb

No way!! Sounds horrific... Must stock up now!

DR. BRONNER'S

'What Sue said,"Dr. Bronner's!!" Sorry to hear about the demise of Ivory!! Another option is OHN's made for enema soaps, Kris has two.

with a "Click!!,"

highwater

Don't plan the funeral just yet. P & G is including Ivory among their numerous low margin products. P & G is looking at alternatives such as bundling thse products in a spin off sale.

I think it would take at least a year before a decision will be made. So there's plenty of time to stock up.

A

@ anitaanne --You raise a very good point !!........Manufacturers never discontinue a product line without having weighed up the alternatives , irrespective of a downturn....As Ivory soap has been around for decades there is every chance that they may package same as bulk bundled packs & market at a moderately reduced cost.......With time on side (as suggested ) any upswing / surge in sales P&G will notice, possibly changing or reviewing their strategies to suit the trend - Companies do not readily surrender footholds in long established marketplaces even low margin commodoties.......Institutional investors /shareholders rely on this basic principle.......Butt never hurts to load up !

The last several times I bought IVORY, it was a different formula, and had other ingredients in it, making it not the same. The bars were smaller, wrapped wet so it was hard to get the paper off it, and I was just not impressed. It always left a lot of soap scum anyway, so I won't miss it if it does disappear. I am still using up several different Dr. Bronner's soaps that I had bought in gallon jugs quite a few years ago. I also use goats milk soap from Indigowild.com in KC, MO.

Dan

Sounds like a story similar to New Coke. Typical corporate mentality - "We made it 'better' and sales dropped. I guess the people don't want this classic product anymore." You don't mess with a classic and expect positive results.

The ivory soap of today is not the same as when we were younger ( in the 50's/60's/70's). I use goat milk soap as it is effective and much easier on the colon. No perfumes added. Or, just go to a hospital supply store and get the packets of castile soap. I would stay away from ivory or any bar soap for that matter

I guess i hit the jackpot. several years ago a friend passed away and left me as her executor. as i was cleaning out her house there was a HUGE stash of ivory bar soap in the linen closet. large bath size and smaller hand size. i still have quite a few bars left. surprisingly there was no enema equipment. i say that because this gal grew up in the 50's, never married, and shared the house with her mother.

Thank you all for your responses. I plan to stock up on Ivory and rotate my stock just as I do now.

Not being very adventurous I have not tried many soaps but I was attracted to Neutrogena facial soap which is made with our friend glycerin. It is a clear amber bar, quite pricy, ($2.50/3oz bar), but goes a long way, (pun intended), in enemas. The soap is POWERFUL!

Not irritating or burning but it stimulates the colon very rapidly producing a complete evacuation of the lower bowel.

Neutrogena is a waxy soft soap but does not dissolve rapidly in water, which for me was a good thing. I cut off a chunk about 1/6th of the bar and worked hard to get it to dissolve in warm water. Once the water was cloudy I stopped trying to dissolve the stuff and put the remainder away with the bar. Approximately 1/2 of the chunk had dissolved and I added to that enough warm water to make two quarts.

I put it in my bag and took it laying on my back on a bathmat in the bathroom, (a lucky choice). When about 1/4th of the water was in I noticed an urge, not too strong but quite noticeable. By the time the first quart was in I was having strong cramps requiring clamping off the flow until the cramps passed. I did manage to get the whole bag in with several pauses for cramps but retention was impossible.

Using the laying on back position allowed the solution to get to the transverse colon and when I began to evacuate with strong movements. I certainly felt cleaned out when most of the water was out but still had the feeling that more was coming so I hung out in the house and in about 30 minutes a sudden urge sent me back to the toilet. A very large amount of dirty water squirted out in a single stream followed by several smaller bursts.

Within an hour of the first expulsion I was empty and very well cleaned out. The effect from the very beginning was a very powerful urge to evacuate building up rapidly to a "can't hold it" point. A very good enema.

I have used the "new" Ivory soap, and while it does work, I never remembered encountering soap scum before. The fragrance is very weak, so I am sure they have weakened the formula. I have switched to Kirks coco-castile bar soap, and enjoy it very much. I also use J&J baby shampoo, and Dr. Bronners.

I have a good friend at Proctor and Gamble. We were schoolmates in college. I called him today to get some input on Ivory's future. The Wall Street Journal had a lead page article the other day.. It was a deliberate leak to see if anyone was interested in the brand.

He indicated that the atmosphere

In Cincinnati (P & G 's headquarters) is quite unsettling with the retired CEO being brought back to implement a major shakeup in the way P &g markets it's products. He said that over the years P & G has spent big bucks developing the Ivory brand . It's among a The top a five in brand

Recognition. For that reason P & G is reluctant to sell the brand since it will always be associated with P&G.

His feel is it will not be decided anytime soon and the chances for a sale are not good.

This could take several a years to a resolve. So everyone relax and do not hoard the Ivory soap.

A

Although I enjoy a good Ivory SSE on occassion, I actually use the stuff exclusively in the shower because I like it's clean feel, and don't care for the scent of most orther bar soaps on the market. So....in our house, Ivory cleans me on the outside daily.......and on the inside....... when I'm in the mood.

Anitaanne, thanks for the "inside baseball" scoop! I read the article on Monday and I have to say I was disappointed. It seems so many iconic brands are simply disappearing these days. And Ivory has been around almost since the beginning of P&G!

Hopefully, it will survive the shake-up. Meanwhile, I'll buy a bar or two just to keep with my enema gear!

Deb

Wal Mart still carries Ivory and their price is much less than the other supermarkets. Picking up some bars is not going to cost you much money

I have found a preference for Kirk's Castile bar soap. It works well, but the bars are quite hard. So, I grate it with a normal kitchen grater.

I have several bars of Ivory soap and "a little goes a long way". I prefer other brands for showering (Irish Spring, Dial, etc.) so there is only one use for Ivory. If I bought an eight-bar pack, I'm sure it would last several years. I don't use any soap most of the time. As far as P&G discontinuing Ivory, I'm sure that would be several years down the road (If at all--Ivory is one of their brand name leaders) and we would probably have a good deal of time to stock up or find a substitute. I think this is a non-issue and I don't intend to spend much time worrying about it.

I prefer Dr. Bonners anyway. But it still would be sad, I use Ivory for my regular showers.

It's interesting. After seeing this thread, I went into the local Rite-Aid looking for Ivory. They had the usual multi-pack, but they also has a single bar packaged to look like the old original and noted that on the package, including the 99% pure and "it floats." I bought it, but haven't tried it yet.

P&G, like a lot of other big companies are the scum of the earth. They raise prices, make the product smaller, and less quality, and they wonder why it doesn't sell. P&G management needs an enema.

I always like Ivory because it was "real soap" and not laden with perfumes and coloring agents. I used to buy it in bulk at BJ's Wholesale club but they dropped it about two-plus years ago. So I am not surprised that they might be getting rid of it. Frankly it is probably a self-fulfilling prophecy; P&G cuts back on marketing, notices sales declining and figures they should kill it off. Having worked for a competitor of P&G many moons ago, I saw the same behavior. The thought that a product can carry itself is great only if you are Apple and a handful of other products. Otherwise you need to advertise.

That sucks. i really like ivory. i grabbed some Dr. Bonners bar soap, used it and was sore on the insides for a few days after. i never had that problem with ivory, even when i used a ton of it.

I don't think that Ivory is going away. P&G ran an add yesterday, (28 Sept. 14), in a national add sheet. It pictured a pack of three bars, a stack of bars each labled: "No Frills, No Filth, Pure, Clean &, Simple". Next to the stack of bars was a picture of a bottle of Ivory bath liquid and a circle with the words, "New Look".

When I use soap in the enema liquid, I always use Ivory, because that is what my mother always used when I was a kid in the 50's. Never had a problem in any manner.I keep an open bar in a zip-loc plastic bag along with a potato peeler.You can cut curls from the bar to mix at the desired level,makes a clean way to keep the bar of soap from becoming wet and softf. A large rinse enema after is perfect Clean for anal-erotic toy fun!R.