Promoting diaper wearing

What do you all think of this idea from Depends underwear, that is promoting the social movement Underwearness concept of dropping your pants to promote bladder issues and remove the stigma of bladder issues and wearing diapers. Here's the links & Videos

https://www.underwareness.com/

Video

https://www.youtube.com/watch?v=rlQRy5lSbXU&list=PLzToNnJxPWA_U5AY51u0a8QSZWY4PV2gL