I don't remember any health campaigns from when I was younger. Maybe a poster or two in school, around the nurses office or gymnasium. As an adult, I do remember seeing a few billboards and posters in mass transit and public transportations a few times though. There is one thing somewhat related to this that I do clearly remember…
I had my first sports physical when I was 10 years old from a school appointed doctor. Until that moment when the doctor told me to pull down my pants, I didn't realize nudity or genital exams were a possibility at the doctor's. The following year, my female pediatrician gave me my physical exam and I was mortified when my penis was once again on full display. The next year, when I was 12, I didn't play sports because I no longer felt comfortable going back to her. I was super embarrassed by it all, and by that time I was getting boners around the clock and was positive I would get one while she was examining me. By this time, anything to do with doctors or physical exams both fascinated and terrified me. I was reading anything I could get my hands on about male and female exams. I loved and hated it all. At 13, my desire to play football outweighed my fear about exposing myself, so I convinced my parents to switch me to their family medicine practice with a male doctor.
So, the one thing I clearly remember as a kid, was a sign this new practice had hanging up in the waiting room. It was just one of those cheap engraved plastic signs. It was titled something like, “Important Adolescent Exams”, and then listed an age and the exam one should receive during the younger years. The few that really got my attention and that I still remember were, something like “10 years old, prepubescent exam”. “16 yo, puberty exam (VERY IMPORTANT)”. “18 yo, first adult exam”. I'm guessing the ages listed were a general recommendation and not written in stone. But I remember freaking out reading that sign and wondering what exactly happened in those exams. How would they be different? I started wondering what would I be required to do. I also spent a lot time imagining all my classmates, and other kids I would see in the waiting room, having those exams, and getting really excited thinking about it.
Reading that sign gave me a boner. It remained through my entire physical exam, which was beyond mortifying. It didn't go away until I went home and masturbated. It is the only exam in my life that I've been completely hard. Hopefully it's also the last time that happens.