As a Canadian in Ontario where circumcision is close to 50/50 I did a lot of research before deciding NOT to cut my sons.
I myself am not cut, but growing up I did have some embarrassment around the other boys that were in the change room type situations. I wanted to be cut like them. I think a big part of me thinking ‘cut was better' was the porn industry, everything in videos and magazines was cut guys, which means all the girls around here assumed cut was normal and jokes were made about foreskins and how gross they are. We also watch a lot of US content that makes fun of foreskins (see scene from bad moms). When I would change or have sexual encounters at a younger age, I would retract my foreskin before pulling my pants down making people think I was cut.
Because of this I strongly considered circumcision when I was expecting my first boy. My wife said she wanted me to make the decision. My wife's side cut was the norm, and my mother-in-law was against it but didn't push the issue.
I looked at the pros of keeping the foreskin (such as added pleasure, downtrending so might not deal with the embarrassment I did, not having unnecessary procedure, cost etc) vs the pros for cutting (no smegma, looks cleaner, no phimosis/balantitis, etc) and was on the fence for the most part until I talked to a relative that works in a daycare and she said most of the boys aren't being cut and I felt - if I was so embarrassed and wanted to fit in as a kid, would I be doing that to my kid now by cutting.
I feel 50 years from now people will be outraged that parents would cut off foreskins, so I feel good about my decision, but also respect others who make the decision to circumcise as long as they do the research. My brother-in-law had his son cut a few years later and put no thought into it. Just because he was.