Why does the Fairy Liquid ad in the UK have a picture of a baby in a diaper/nappy?

Has anyone in the uk ever wondered why the ads for fairy washing up liquid or dishwasher stuff , has a baby in a big white fluffy nappy ? i know a little squirt of fairy will make me shit pretty quick in my nappy !

Maybe they think a baby in a big white fluffy diaper represents pureness and cleanliness. They wouldn't think that if they ever saw me after I'd been in mine for a while. Ha.

It looks like Fairy Liquid is a detergent, and, if so, should NEVER be used in enemas.

From U.S. no idea what this is.

Fairy liquid is a washing up liquid used for washing pots and pans - it is used well diluted in warm/hot water to clean and degrease plates etc during a hand wash.

Please correct me if I am wrong but I believe the first Fairy product was a washing powder and that is wear the baby in a nice white nappy comes in. It is Fairy's logo so is used on all their products

@diaperjared It is the brand in Europe for Dawn in the USA P&G tried to rename it in Europe as Dawn also but changed it back to Fairy after nobody bought it because in Europe they are familar with it being Fairy and grew up on the name Fairy. It is Dawn my man however the logo is diffrent as well as the brand 🤓. Just look the name up it shows what I can only describe as a bay in a diaper that got ahold of the dish soap and is blowing bubbles out his ass 😂.