I saw many different people who likes different types of domination, some likes having a dom who punish them a lot, who are sadistic on them and humiliates them. There also some subs or switchers who prefers caring doms, who simply gives them rules, realizes their subs fantasies.. some other likes both.
Personally I have a preference for my own dom who is really caring and also a bit sadistic.
Also do you like it when your dom gives you a list of rules you have to follow? I find it pretty awesome but I always like having my word to say in these rules.