I talked to Dad, He is working from his own memory growing up as a young male straight kilsmo before anyone ever heard of klismophelia. As Dad said, " That's actually a good thing. Even if they had known what Klismophelia was, they would have thought it was some weird form of school what they used to call then "Latent homosexuality" which seemed to be a catch phrase especially among school"Guidance Councillors"Who, in those days were less about academic advising and more about solving "discipline-related attitude problems" like HIM, or as his father put it, "Sidewalk psychiatrists." They would have "Gone off the deep end" as he put it had they known!
and he says that in the mid 1970s the stores didn't so much have an "enema aisle" so much as a Rubber products aisle, occasionally even marked as such. It would be where you would find stuff like (usually only one of each par store) "Combination Douche-Enema Syringe And Water Bottle" a "Douche Enema Syringe" (open top) "Hot Water Bottle" something called a "Conversion Kit" which was a box exactly like the one the syringes came in, but it had no water bottle It was made to convert a hot water bottle to a syringe. Then there were all the bulbs, every thing from a "children's" enema bulb, (4oz)
"Adult enema Syringe" usually 6 oz with a nozzle that was identical to the ones in all those other syringe boxes.
A "Douche Bulb" which had the 5-inch curved, thicker, "banana" nozzle, that just by chance had the exact same thread pattern as the hose stoppers and regular stoppers in the enema gear.
There were also breast pumps of all kinds, from about the size of those douche bulbs to fully electric models with timers, whatever the hell THAT was supposed to be about. Then there were all sorts of ear syringes, nose syringes and other strange stuff he can't even remember. (it'd been 40+years by then) and all the kinds of douche mixtures. Masengill powder, jar and packets in similar size boxes, bigger jars of Massengill and several other brands that haven't been seen in forever. Says there were so many I would "freak out." There was Massengill liquid concentrate usually on the shelf below, along with several other now-disappeared brands Including a Betadine Douche!
There was a product called "Norforms" that was a vaginal insert similar to a suppository that was supposed to be an effective substitute for a douche which my Mom tried to use a time or two and which she said, "Set my vagina on fire! A fire that took 20 minutes to put out and a couple of hours to feel just OK again!" There was a collection of creams and lotions. Everything from creams and jellies that were supposed to make a diaphragm more effective to KY jelly to some other pretty strange things. I checked, miconozol nitrate for yeast infection was only on prescription back then, so while some were likely sold supposedly to treat yeast infections, you have to question their effectiveness.
Often that aisle was right across from where the tampons and pads were sold.
The laxatives were sold in a section where all the cold, and pain pills were
So no rel "enema aisle" specifically, but a strange trip compared to today's drug stores.