Clothing Chain Store Called 'Sissy-Boy'

I've noticed a clothing store chain that is called 'Sissy-Boy'. These being located in Belgium I had to surmise that over here, customers do not really realize the connotations such a name might carry. Or if not the customers, then certainly not the owners/franchise holders. And the shops sell normal, ordinary clothing for both genders along with other trendy decorating things ... so there is nothing specifically different for sale than in other clothing stores.

So my question is: are there similarly named shops in other countries? In the US? Is this another example of English not being 100% understood by non-native speakers and giving comical results? People here that I've mentioned this to, don't seem to understand the English meaning of sissy-boy, or maybe I'm reading too much into this? Or has the meaning started to shift into something else?

There is a Sissy-Boy chain in South Africa, possibly the same company. It's likely a case of People speaking one language not being aware of the meaning of the word elsewhere. Example: a "NOVA" is astronomically an exploding star that shines brightly. GM named their Chevy a NOVA. However, marketing this to Spanish speaking countries was a bad idea. Va means 'goes' in Spanish, so 'NOVA" translates to "doesn't go." very bad for a car!! A very popular bread in Mexico is BIMBO. Company sponsors a football team, which has the BIMBO name in large letters on their team shirts. Mexican fans walk around with BIMBO shirts. However a 'bimbo' in English is a exaggeratedly sexy woman, who is stupid, clueless, brainless. Obviously no woman should ever wear a BIMBO shirt.

I thought it was something like that but you never know ... maybe sissies were a marketing niche ...

And in Spain they sell Bimbo cakes, always good for a laugh when I'm there...

Ha ha.

I think the classic of this oeuvre was the electricity company PowerGen.

When they started expanding overseas, they created subsidiary companies called Powergen [name of company in local language]

Thus ... PowerGenEire ... PowerGenFrance ... PowerGenEspana ... PowerGenDansk ... and then (ooops ... nobody spotted this one coming) PowerGenItalia!!!!!

LOL, Abi!

Thanks for the name of this will have a nosy handy for my sissy trainees

Mistress Kay x

I thought I saw that store too somewhere in Maastricht, but at that moment when I passed by no thoughts about your questions came up into me.