Frida Baby Thermometer Contoversy

Has anyone seen the uproar on social media over the sexual innuendo that the Frida company uses to market its quick reading baby rectal thermometer? The packaging says “How about a quickie?” on the side. Also in an Instagram post their social media director was pushing the thermometer and wrote that it’s the closest your husband will ever come to a threesome. I’m not making this up.

Has anyone seen the uproar on social media over the sexual innuendo that the Frida company uses to market its quick reading baby rectal thermometer? The packaging says “How about a quickie?” on the side. Also in an Instagram post their social media director was pushing the thermometer and wrote that it’s the closest your husband will ever come to a threesome. I’m not making this up.

Frida has had a number of humorous, and probably inappropriate marketing posts. They defend them as reducing the stress of parenting.

Instagram users have criticized these posts:

• A 2020 post with a photo of a baby with sweat on its forehead, with the caption "Gettin' all hot & sweaty thinking about what's dropping tomorrow..."
• A 2020 post advertising filters for the brand's nasal aspirator with the caption "And remember, suck, don't swallow. Please don't Google that."
• Another post from 2021 in which Frida announced a new baby product with the caption "Hey mom, What is nightstand top drawer worthy, battery operated, and comes in clutch when things are hot and steamy?"
• A video posted in 2021 demonstrating how the nasal aspirator works on an infant with the caption "pull out game strong."