Why Fleet discontinued the drawings on the side of their box ?

Anyone know why Fleet discontinued the drawings on the side of their box ? None of the others (that I've seen) have quit using them.

Probably because some American prude thought they were indecent would be my guess...........

I can’t imagine why. Pictures (also drawings?) are supposed to be “worth a thousand words.”

I’m surprised the left-side Simms isn’t shown, because that seems to be the position most nurses recommend when giving a Fleet enema.

Anyone know why Fleet discontinued the drawings on the side of their box ? None of the others (that I've seen) have quit using them.

My guess would be: pandering to prudery.

My guess would be: pandering to prudery.

I have only been given a Fleet enema a couple of times. I was told to go to the drug store and buy several of them, which was really embarrassing. Just my own experience looking at a box after I bought it and had looked at them many times in stores over the years, is that I thought the reading content was pretty arousing and I see why they omitted the drawings. Wouldn't be surprised if the company received complaints about them.

It's probably the same as most products these days "Please See Manufacture's Web site for instructions"

If you actually go to the Fleet web site they have replaced the visual instructions with cartoon videos for all there products. I actually looked up the site for fun one time and stumbled across them but they have them hosted on youtube so they are pretty G rated.

I agree with @male8025 and while it is plausible Fleet removed pictures because of complaints, I doubt it. The 'see our website' reasons is much more probable.

As well, package without those pictures is significantly cheaper. Two birds with one stone.

Maybe they realized using a fleet is not Rocket Science and consumers could figure it out on their own.

The 'drawings' are still on the side of the 6 pack box of the Walgreens brand of disposable enemas we bought a week or so ago. I haven't looked at the side of a Fleet package in a very long time, we generally buy the store brand as it's much cheaper and more often on sale.

I'd kinda be sorry to see the 'enema guy' go, to me he is somewhat iconic.

@gauguin said -

As well, package without those pictures is significantly cheaper. Two birds with one stone.

I don't see how removing the illustrations from the side of the box would make the product cheaper. If anything, a redesign of the package probably cost the company something.

I don't see how removing the illustrations from the side of the box would make the product cheaper. If anything, a redesign of the package probably cost the company something.

@edwasss Redesign cost is negligible, since it was removal and replacement with background colour. Most likely done internally, so no additional costs.

As for how packaging is cheaper - simply - printing costs. Simpler the graphics, simpler printing process. Even fraction of cent per box, when hundreds of thousands or more are produced makes difference, especially over few years.

I concur with the increased profit line of thought.

I try to be careful where I post. But the enema guy on the Fleet box was pretty corny! Havent seen he Walmart versions, are they similar?