Lume

I keep seeing advertisements on Facebook for Lume - for women to prevent “odor down there.”

I find this both offensive and annoying. I think a women’s scent is one of the most wonderful things in the world- and to have an ad campaign shame women into thinking otherwise is just plain wrong.

Sigh, I shouldn’t let things like this bother me so much, but it does.

I don't use Facebook so I've never seen the Luyme references. The following quote is from the Lume website. They seem to downplay the need and use of vaginal deodorants.

"The phrases “vaginal odor” and “feminine odor” mostly serve as marketing ploys that capitalize on creating insecurities about the vagina. Companies urge women to buy products that, in most cases, they don't actually need simply because no one wants a "stinky vagina.""

This product advertising is hardly new. Cupid's Quiver sold scented douches as "gyno-cosmetics" in the 1970s, and Fleet's Summer's Eve and others have been doing the same thing for decades now.